Innovation and Analytics to Power Growth
We help client teams build capability, create value, and drive growth. Bringing rich experience working in corporate and start-up environments, we empower your people with storytelling and consultative skills that bring analytics to life. Accelerate your product innovation and transformation efforts with our proven frameworks and strategic expertise.
Ways of Working
We offer multiple ways to support your strategic goals:
Fractional
Leadership
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Chief Operating Officer
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Chief Product Officer
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Innovation Leader
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Analytics Leader
Innovation Enablement
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Market Assessment
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Discovery
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Ideation
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Product Roadmap
Analytics Acceleration
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Strategy
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Process Design
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Enabling Technology
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Value Quantification
Team
Transformation
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Change Management
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Organization Design
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Leader Coaching
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Storytelling Training
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Consultative Skills
Brian Smith
Founder
Brian is a collaborative innovation and analytics leader with a history of creating value for companies across a wide range of industries. Known for driving growth with quantitative and qualitative approaches, Brian connects disparate insights to create novel solutions and builds successful and engaged teams.
Brian brings global experience working in large companies like Procter & Gamble, Nielsen, The NPD Group, IPG Mediabrands, and Interbrand as well as in start-ups and small firms like Neuralocity, ThinkVine (sold to Ignite), The Connell Group, and Medsite (sold to WebMD).
Committed to helping others, Brian brings an extensive history of service and leadership in local and national volunteer roles, including work with Alpine Valley Ski Patrol, The Recylcery, Miami University Economics Advisory Board, and the Segal Design Institute at Northwestern University.
Client Success
Systematically integrated client and analyst feedback into product development process, leading to 30% ARR growth, renewed client satisfaction, and rapid launch of innovative converged attribution product, named a Strong Performer by Forrester.
Late-stage analytics software platform startup
Implemented team development process to build skills in storytelling, workload management, and client leadership for team of 150 analytic consultants, increasing client satisfaction and sales growth.
$50 million marketing analytics practice within a leading global data and analytics firm
Developed key technical model, designed user experience, set pricing strategy, and led go-to-market plans for $200 million launch of super-premium, category-creating tooth whitening product.
$40 billion global consumer packaged goods leader
Transformed emerging analytics business into a profitable growth engine via stronger sales team integration, radical product simplification, improved storytelling, and strong quantification of client impact. Achieved 2.5 times company average revenue growth rate with 15-point improvement in profit margin.
$20 million analytics practice within a mid-size general merchandise data company